Chude Jideonwo


A Nigerian lawyer, journalist and media entrepreneur.

Chude Jideonwo is the founder of Joy, Inc. (, a benefit corporation based in Miami, Florida and Lagos, Nigeria, which mainstreams the research and science on human flourishing and positive emotions to transform the culture and build a new generation focused on the greatest happiness for the greatest many. All of Joy, Inc.’s profits are invested in charities.

He has been a Forbes 30 under 30 honouree, a CNBC Young Business Leader of the Year winner, and a World Fellow at Yale University.

His writing and work have been featured on the BBC, CNN, the Guardian, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, “Are We The Turning Point Generation?” and “How to Win Elections in Africa: Parallels with Donald Trump”.”

He also teaches undergraduate and postgraduate students at the Pan Atlantic University.

A former board member at Microsoft 4Afrika, he now sits on the boards of RED, and the Oando Foundation.

Before Joy, Inc., Chude led African media group, RED for 13 years, achieving 100% team retention, a 94% trust rate and a 96% joy rate in his last year; working on national elections and social movements in Nigeria, Ghana, Kenya and Liberia.

He writes a daily newsletter via and blogs about the future of his region on